What is CTV and OTT and why should I care?

These acronyms mean "Connected Television" and "over-the-top," as in, "to watch connected tv, the internet must stream over-the-top of my television."

Basically, any time you hear about those Millenials "cutting the cord," they are switching from a traditional cable provider to streaming content.

Netflix. Hulu. YouTube TV. Amazon Prime. You've probably heard of them. You probably have a tv that connects to the internet, or at least a Roku which allows you to stream from dozens of apps. Ever wonder where these apps get their commercials from? Connected TV Agencies like Gameplan Digital can buy commercial space, allowing you to reach a wider array of your customer base.

Unlike traditional TV ads, CTV & OTT allow you to granularly target your customer base, layering multitudes of datapoints. If you buy Advertising space on traditional cable, you are stuck paying thousands of dollars to target people who may or may not be your target audience. With CTV & OTT, you ONLY pay for what you spend, and the targeting is performed BEFORE the ad is even run through #BigData.

Gameplan digital does CTV well.

Why choose Gameplan for CTV advertising?

Much like the TVs, we're connected.

If you pay some contractors, freelancers, or even boutique agencies for Connected TV advertising, there's a strong chance you're paying a middleman. They'll create a video to show you and then say they're running the ad, when in reality THEY are hiring someone.

We do everything in-house. We have connections with the world's largest streaming platforms which allows us to reach virtually anywhere TV is streamed. Our CTV talent comes from the largest agencies in Connected TV, so they know what you're doing.

This results in you getting CTV ads for a TENTH of the price you would pay elsewhere.

It's good to have connections.

Crooked Gameplan Digital Logo

So how will Gameplan Digital save me money on CTV?

Answer: 2 Ways

  1. We love Kombucha and ping-pong, but it's not in our budget. Because our network of professionals are "partners" of the business, we have dramatically less overhead than the competition. Our accountants are good.
  2. Finally, it's in the name. Before we break ground on your advertising, we help you come up with a digital Gameplan. In this, we'll establish what your future goals are, where your revenue streams lie, what your brand tone is, etc. When we start creating your ads, we use your digital Gameplan to incorporate the right tone, calls-to-action, and target audiences from day one.

I'm Sold But I Need More Details..

Good News 

For advertising, we keep it simple. We charge a service fee of 20% of your advertising budget. We dare you to find another agency that lists their service fees so bluntly on their site (and then we'll beat them.)


Our professionals will need to meet with your point-of-contact to learn the intricacies of your business, the marketing dynamic, and goals. From there, you'll either provide the ad, we'll create an ad, and then we get to work! Turnaround time can be as quick as two weeks from the first meeting.

Gameplan Digital Emblem

You need to get a gameplan.

It's more than just our name. It's more than just our slogan. We fully buy into the concepts of preparation, experience, value, and transparency. When you achieve all four of those in unison you have a Gameplan.

If you're interested in hearing more about CTV video advertising, fill out the contact form below and we'll get back to you to schedule a consultation. We greatly appreciate everyone who reaches out, however, if we feel that your company would not fully benefit from our services, we reserve the right to not proceed with a partnership. #Transparency

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